Award-Winning Eades Double Malt Whisky
Enters New ‘Tasting’ Program at Virginia ABC Stores
Virginians Can Now Sample a Taste of Scotland
Lovingston, VA July 1, 2010 – Do you know the difference in taste between a single-malt and a double-malt whisky? The Virginia Distillery Company, based in Nelson County, is poised to educate Virginians about premium malt whisky, with free samples from its award-winning vatted malt Eades series. The Virginia Distillery Company will be one of the first to participate in the new tasting program sponsored by the Virginia Department of Alcoholic Beverage Control. New legislation passed earlier this year allows for in-store tastings of alcoholic beverages for the first time in Virginia.
“This program is particularly important for company’s with high end products like our Eades Double Malt Whisky. It gives enthusiasts a chance to experience before they buy,” said Pat Jones, the company’s Executive Vice President of Marketing. “We know that when malt whisky enthusiast taste our product, they tend to purchase it.”
According to the Virginia Department of Alcoholic Beverage Control, customers can now sample a half-ounce each of up to three different drinks for a total of 1.5 ounces. In order to participate in the program, companies must sign up for time slots with the ABC in advance and receive approval of the store manager. The spirits featured in the tasting must be purchased at one of the stores where the tastings are held.
According to the Distilled Spirits Council (DISCUS), the bill modernized an outdated law that had only allowed for beer and wine tastings “In today’s economy it’s more important than ever to give customers the tools to make better purchasing decisions,” said DISCUS Vice President David Wojnar, “Repealing the ban on spirits tastings is a great, modern convenience for Virginians that ultimately helps Virginia’s bottom line.”
For a full schedule of the Virginia Distillery Company’s Double Malt tastings of its Islay, Speyside and Highland whiskies, click here.
About Virginia Distillery Company (VDC)
The Virginia Distillery Company (VDC) is at the heart of the craft distilling movement in America. It is committed to producing the highest quality Single Malt Whisky by employing traditional distilling techniques, including an authentic copper pot still from Scotland and proper aging of its whiskies. VDC will begin production its Single Malt Whisky at its Nelson County distillery in 2011.
While VDC’s Single Malt Whisky ages, the company is making, importing and selling Eades Double Malt whisky. The component malts in the 2nd edition of Eades vatted whisky are each at least 10 years old and can be as old as 18, ensuring that each – Islay, Speyside and Highland – offer the deep flavors that characterize mature malts. Eades Double Malts (2nd edition) have received multiple gold awards from industry tasting panels and favorable reviews from publications such as The Malt Advocate.
More information at http://www.vadistillery.com